Ashira Siegel grew up Hasidic in Los Angeles, CA. She learned how to swim before she learned how to walk, was riding a two-wheeler bicycle by five years old, and began shooting photos by eight.  Ashira lived in Worcester, MA and then in Jerusalem, Israel before moving to Brooklyn, NY where she became enmeshed in urban bicycle culture while studying media and studio art at Hunter College. Now back in Los Angeles, Ashira works in various methods of printing, sewing, photography, glass and sculpture, most often combining these elements in a patchwork of pieces, working to reassemble her seemingly disjointed life. She remains loyal to documenting as a way of life and regrets ever leaving the house without a camera.

Ashira heads up Red Riding Hood Productions and is a member of Smockshop, Swimming Cities, and a secret screen printing studio in downtown LA, loosely called The Scum Dungeon.